Sunday, November 25, 2018

Post #2 - Community/Platform review of Floh - A platform for singles



Location - Delhi/Mumbai/Pune/Bengaluru, India
Official link - https://www.floh.in/

Quick details



Brief background
  • Floh is a revolutionary platform for singles in India, because it has addressed one very big problem in the dating scenario - the highly skewed effective gender ratio. This is a game changer in the market, simply because the availability of an equal number of females has made the men less desperate in their approaches and this has improved the overall experience for both the genders. Floh is the only platform which guarantees a balanced gender ratio in it's events. 
  • The platform is pretty liberal and does not dictate how participants are supposed to take it forward to -
"Floh is much more than just a matrimonial or a dating website – it’s a “Singles Community”. We facilitate conversations between screened members via exciting and fun events and let things take a turn via that."
  • Members have to undergo a screening process and membership is paid.
  • All members are professionals and come from diverse fields, ranging from the very common, IT professionals to rocket scientists and entrepreneurs into organic farming.
  • There is a great variety in their events as well. 
  • Undoubtedly, there is, no close competitor of their kind in the market, as of 2018. Another platform, which comes close, and conducts events in Pune as well, is called Footloose No More


Gender ratio and other details of participants
  • The gender balance is well maintained in their events, as they claim it. No disappointments are expected. Event registrations have a fixed equal number of slots for men and women. Only if someone cancels, their slot remains empty.
  • However, do note that there are some events called Floh Pops, which do not guarantee the same. These things are generally mentioned in every event's detail section.
  • The guest list, with the profiles of all the attendees, is shared to all other attendees, one day in advance of an event date.
  • Talking about a treasure hunt event I had attended, the average age of women, roughly at around 32, was a bit higher than that of the men, which was roughly around 29–30. Talking about the age ranges, there were two ladies aged 36 and one gentleman roughly the same. The youngest, among the ladies was around 28 and among the gentlemen, was around 27. I would have really wanted to see some more women in the 25 to 30 age group. Similarly, more men in the 35+ age group could have probably balanced out the women in the higher age group.
  • The gender ratio is maintained by keeping the membership application of additional members on hold, till a balance is reached. As such, the profiles available online, via the app, is also expected to have a healthy gender ratio. Profiles are accessible without actually attending events as well.
  • It is expected to be tougher for the men to become a member, because of the higher number of men available in general. One of my dear friends, who got rejected, blames it to his lack of preparation and the noise in the surroundings, when he picked up the automated screening call. Wishing you good luck!

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